I spend nearly all of my time working with existing and potential Salesforce customers in health and life sciences but the amount of insight I can glean from a few days at Life Sciences Dreamin’ still amazes me. Here are the three takeaways from the event that I presented on the Wise Wolves all hands call as a follow up to the conference.

Now is the time to pilot Salesforce AI

AI was the focus of about 40% of the sessions! Many of them were led and presented by Salesforce industry leaders (like Sindhu Pandit, MD, MBA, Ali Ahmed, J. Cris Salinas, MD or Vaughn Schouten) While the content this year was mostly recommendations for getting started with AI, I would be surprised if that doesn’t shift to case studies by next year’s event, where I fully expect we’ll be hearing about actual experience in launching AI within one’s company. Is now the perfect time to try? Salesforce is offering tons of incentives (free pilots, free licensing, free Dreamforce passes). If you’re trying to figure out where / how to start, there are tons of resources; both the provider network and patient services use cases can produce ROI quickly.

Data governance is essential to success with AI 

Garbage in, garbage out! Also, try building a tower out of garbage, it won’t work very well. The value of well-architected data only continues to go up. While data governance is a perpetual HLS hot session topic (people still can’t seem to manage or prevent duplicates…), the pressure from leadership teams and boards to adopt AI has led to more investment. Because the potential benefit of AI is capped by the data it has access to, now is a great time to build consensus on resolving even the most complex integration or data mastering challenges.

Thankfully Salesforce has continued to improve its data governance solutions. 

Life Sciences Cloud adoption will pick up its pace

Even though Life Sciences Cloud didn’t get much coverage in the sessions, there’s an uptick in interest. The Veeva divorce is in full swing, and life sciences customers will need to make a critical choice in terms of which direction to go. 

Promising use cases include:

• Clinical Trials - Recruit and manage participants in clinical trials with personalized portals and built-in dashboards.‍
• Medical Affairs Teams - Get key information in front of the right people faster to nurture collaboration and productivity. ‍
• Commercial MedTech Sales - Employ an AI-driven approach to create pricing plans and discounts, particularly for products nearing expiration.

And thank you!

Thank you to my fellow demo jam participants (PS - 3 minutes goes by FAST), all the speakers, and our host Shannon Gregg. 

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^{If you're a healthcare or life sciences company looking to get the most out of Salesforce, get in touch.} 

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