Wise Wolves

August 16, 2024

Winning More Deals: TrueLook's Rapid Implementation and Faster Response with Wise Wolves

TrueLook is a leading provider of construction camera systems, revolutionizing how construction projects are monitored and managed.

Overview:

Initial Situation: TrueLook struggled with slow response times and manual lead routing, causinglost sales opportunities.

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Solutions Implemented: Wise Wolves automatedlead routing with Apex Code, integrated Salesforce CPQ for accurate quotes, and built a FedEX integration for instant shipping estimates.

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Outcomes: Achieved faster response times, improved sales efficiency, and increased the accuracy of quotes.

Initial
Situation

TrueLook was losing out to competitors due to slow response times and manual lead routing. Sales managers were manually routing each inbound lead, delaying responses and resulting in lost sales. The need for faster, more efficient processes became critical to stay competitive in the market.

Automated Lead Routing: Wise Wolves implemented Apex Code to map leads to accounts, enabling our sales ops processes to correctly route leads based on decision tree logic. This allowed the system to immediately assign inbound leads to their accounts owners, making TrueLook the first camera provider in front of valuable customers.
Salesforce CPQ Integration: Deployed Salesforce CPQ in 2022 to provide accurate and quick quotes. Additionally, Wise Wolves built a FedEX integration directly into Salesforce to automatically calculate shipping quotes in seconds based in product specification and delivery addresses.
Future Enhancements: Plans to build product bundle guardrails and automated quote approvals within Salesforce CPQ to further streamline and speed up the quoting process.

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Solutions
‍Implemented

Outcomes

The partnership with Wise Wolves bought significant improvements:

Faster Response Times : Automated lead routing enabled TrueLook to be the first to respond to in bound leads securing more sales opportunities
Improved Sales Efficiency : With Salesforce CPQ, the sales team could provide accurate quotes quickly, improving overall customer satisfaction.
Rapid Implementation: Solutions that once took months to implement can now be launched in just weeks.

“Wise Wolves helped us to be the first to get in front of prospective customers! Implementing Apex Code that mapped leads to accounts was key in enabling our sales ops processes to correctly route leads based on a decision tree logic. Now the system can immediately assignin bound leads to their account owners, making our sales team the first camera provider to get in front of valuable customers.”